Many people have shunned the CFL bulb because of its weird shape and inability to cover with some lamp shades and no company had really answered the problem. GE’s latest announcement is a great solution.
“These fit in more lamps and fixtures than standard GE Spiral® CFLs with the plastic base,” says Kathy Sterio, general manager of consumer marketing, GE Consumer & Industrial. “Some people just want an incandescent bulb profile so they can easily use it with clip-on lampshades or smaller table lamps. Other people may see it as more aesthetically pleasing than GE Spiral® CFLs in lamps or fixtures where the bulb is visible. It provides a more finished or tailored look that appeals to a lot of consumers.”
GE plans to have a 15w version (60w equivelant) of the newly shaped light bulbs in Target stores by December 28th and they’ll spread out from there first to Ace Hardware in January then everywhere else come Earth Day on April 22nd. I think we may a faster shift towards CFL bulbs with this new shaped bulb on the market. I don’t know about you, but I’m very please by that. Here is what it looks like:
Fancy isn’t it? Check out the complete press release here.
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Sat, Dec 13, 2008
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